Wholesale prices · updated October 9, 2026 · changes shown over three months
Squash kabocha$26.00 / 40LB case-31.6%Grape tomato$44.00 / 12 - CT case+91.3%Jumbo potato yams$24.00 / 40LB case-25.0%Green onions/scallion$57.00 / 48 - CT case+78.1%Red fresno peppers$46.00 / BOX case-22.0%Green peppers$29.00 / 25LB case+61.1%Blackberries$36.00 / 12CT case-21.7%Baby green zucchini squash$44.00 / 5LB case+57.1%Pencil asparagus$54.00 / 11LB case-20.6%Hand peeled rainbow carrot$29.95 / 5LB case+53.6%Broccoli rabe$56.00 / 20CT case-18.8%Bi-color corn$28.00 / 48CT case+47.4%Red pears$36.00 / 35/40SZ case-18.2%Cherry tomato$34.00 / 12CT case+41.7%Strawberries$32.00 / 8X1 - LB case-17.9%Mixed sweet pepper$34.00 / 12/1LB case+41.7%Acorn squash$24.00 / 40LB case-17.2%Lettuce iceberg$66.00 / 24CT case+34.7%Peaches$46.00 each-16.4%Radish watermelon$79.00 / 25LB case+33.9%

Lolla rosa lettuce wholesale price — $26.00 / 3 lb case

Supplier ref. 03265 · quoted October 5, 2026

Lolla rosa lettuce is quoted at $26.00 / 3LB case in the week of October 5, 2026. That is the lowest wholesale quote we recorded that week from the single New York distributor we track — not a market average, and not an official terminal quotation. The quote covers one 3LB case, the unit the supplier invoices; we never divide it by a weight to publish a price per pound.

Price history

+13.0%+3.00 over 3M
22.7623.6324.5025.3726.24Jul 13Jul 27Aug 17Aug 31Sep 21Oct 05

13 weekly quotes over 3M · lowest wholesale price observed, per 3LB case

Over the last 12 months

Over the last 53 weekly quotes, lolla rosa lettuce ranged from $21.95 to $26.00 per 3LB case, averaging $22.94. Today's $26.00 / 3LB case sits at the top of that range. The quote is up 13.0% from a month ago, when it stood at $23.00. Across our series, lolla rosa lettuce was cheapest in January (average $22.50) and dearest in September (average $24.50). That is one year of observation, not a seasonal rule.

Low
$21.95
High
$26.00
Average
$22.94
Quotes
53

What is in the case

One case of lolla rosa lettuce is invoiced as 3LB — the only pack size quoted this week, and the weight the supplier states on the pack.

Availability in New York

Year-round (coastal California ↔ Arizona/California desert rotation)

JanFebMarAprMayJunJulAugSepOctNovDec

Where it comes from

In October, our reference lists five origins shipping salads into New York: United States — California (Salinas / Central Coast), Canada — Quebec (greenhouse) and Ontario and Netherlands / Belgium (Witloof endive, air-freighted) appear in market reports for this category, and United States — New Jersey and United States — New York (Orange County, Long Island) on trade calendars only. Sourcing is documented at the salads level and applied to this item.

  • United States — California (Salinas / Central Coast)Apr, May, Jun, Jul, Aug, Sep, Oct, Novobserved for this category
  • United States — Arizona (Yuma) and desert California (Imperial Valley)Nov, Dec, Jan, Feb, Marobserved for this category
  • United States — FloridaJan, Feb, Mar, Apr, Maytrade calendar
  • United States — New JerseyMay, Jun, Jul, Aug, Sep, Octtrade calendar
  • United States — New York (Orange County, Long Island)Aug, Sep, Octtrade calendar
  • Canada — Quebec (greenhouse) and Ontarioyear-roundobserved for this category
  • Netherlands / Belgium (Witloof endive, air-freighted)year-roundobserved for this category
  • Spain (frisée, air-freighted)Jan, Feb, Mar, Apr, May, Jun, Jul, Augtrade calendar
  • MexicoJan, Marobserved for this category

Sourcing documented at category level (Salads) and applied to this product. Based on 10 sources · confidence: high

About Lolla rosa lettuce

Salads, as New York foodservice buys them, cover three separate trades under one heading: field head lettuce (iceberg, romaine, green and red leaf), the chicories (Belgian endive, escarole, frisee, radicchio), and washed leaf blends sold ready to plate. Head lettuce follows the standard rotation our reference records — the California coast for most of the year, the Arizona and desert-California district through the cold months — and the handover between the two districts is when condition and price move most. Belgian endive is air-freighted in from the Netherlands and Belgium and frisee from Spain, which puts those lines on a freight-driven cost base rather than a field one.

Buying notes

Head lettuce is bought by count per case, chicories by the box or by head size code, and blends by weight, so two lines that both read "lettuce" are not the same unit and cannot be compared quote to quote. Several lettuces are also carried as a half case and a two-count, which is the practical way to trial an item before committing to the master case.

Frequently asked questions about Lolla rosa lettuce

How much does lolla rosa lettuce cost wholesale in New York?

Lolla rosa lettuce is quoted at $26.00 / 3LB case in the week of October 5, 2026, the lowest wholesale quote we recorded that week. The quote covers one 3LB case, the unit the supplier invoices; we never divide it by a weight to publish a price per pound.

Is lolla rosa lettuce expensive right now?

Against our own series, no reference price: over 53 weekly quotes lolla rosa lettuce ranged from $21.95 to $26.00, averaging $22.94. Today's $26.00 / 3LB case is at the top of that range. That compares this item to its own history, not to another supplier.

When is lolla rosa lettuce cheapest in New York?

In our series the monthly average was lowest in January ($22.50) and highest in September ($24.50). That is one year of weekly observation from one distributor, not a seasonal rule — a single cold season or a freight event can move a month.

Where does lolla rosa lettuce come from?

In October, our reference lists five origins shipping salads into New York: United States — California (Salinas / Central Coast), Canada — Quebec (greenhouse) and Ontario and Netherlands / Belgium (Witloof endive, air-freighted) appear in market reports for this category, and United States — New Jersey and United States — New York (Orange County, Long Island) on trade calendars only. Sourcing is documented at the salads level and applied to this item.

What is in a case of lolla rosa lettuce?

One case of lolla rosa lettuce is invoiced as 3LB — the only pack size quoted this week, and the weight the supplier states on the pack.

How much has the price of lolla rosa lettuce moved this year?

Up 18.5% over twelve months, from $21.95 to $26.00 / 3LB case. The sharpest single week was 13.0%, in the week of September 21, 2026.

Are these the official Hunts Point prices?

No. $26.00 / 3LB case is the lowest of 53 weekly quotes we recorded from one distributor serving New York. The USDA publishes the official New York terminal market quotations; we link to them from our methodology page.

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