Wholesale prices · updated October 9, 2026 · changes shown over three months
Squash kabocha$26.00 / 40LB case-31.6%Grape tomato$44.00 / 12 - CT case+91.3%Jumbo potato yams$24.00 / 40LB case-25.0%Green onions/scallion$57.00 / 48 - CT case+78.1%Red fresno peppers$46.00 / BOX case-22.0%Green peppers$29.00 / 25LB case+61.1%Blackberries$36.00 / 12CT case-21.7%Baby green zucchini squash$44.00 / 5LB case+57.1%Pencil asparagus$54.00 / 11LB case-20.6%Hand peeled rainbow carrot$29.95 / 5LB case+53.6%Broccoli rabe$56.00 / 20CT case-18.8%Bi-color corn$28.00 / 48CT case+47.4%Red pears$36.00 / 35/40SZ case-18.2%Cherry tomato$34.00 / 12CT case+41.7%Strawberries$32.00 / 8X1 - LB case-17.9%Mixed sweet pepper$34.00 / 12/1LB case+41.7%Acorn squash$24.00 / 40LB case-17.2%Lettuce iceberg$66.00 / 24CT case+34.7%Peaches$46.00 each-16.4%Radish watermelon$79.00 / 25LB case+33.9%

Red endive wholesale price — $46.00 / 5–7 lb case

Supplier ref. 03013 · quoted October 5, 2026

Red endive is quoted at $46.00 / 5-7LB case in the week of October 5, 2026. That is the lowest wholesale quote we recorded that week from the single New York distributor we track — not a market average, and not an official terminal quotation. The quote covers one 5-7LB case, the unit the supplier invoices; we never divide it by a weight to publish a price per pound.

Price history

+44.0%+14.05 over 3M
30.1136.7943.4850.1656.84Jul 13Jul 27Aug 17Aug 31Sep 21Oct 05

13 weekly quotes over 3M · lowest wholesale price observed, per 5-7LB case

Over the last 12 months

Over the last 53 weekly quotes, red endive ranged from $31.95 to $65.00 per 5-7LB case, averaging $43.39. Today's $46.00 / 5-7LB case is above the 53-quote average of $43.39. The quote is down 16.4% from a month ago, when it stood at $55.00. The sharpest week-over-week move in the series is 42.1%, in the week of October 13, 2025 ($38.00 to $54.00). Across our series, red endive was cheapest in July (average $32.98) and dearest in December (average $55.00). That is one year of observation, not a seasonal rule.

Low
$31.95
High
$65.00
Average
$43.39
Quotes
53

Why Red endive is moving

High confidence

Red endive is currently priced at $46.00 per case, reflecting a significant 44.0% increase over the past three months. This upward trend is largely driven by persistent challenges in California's Salinas region, where low yields, insect pressure, and diseases are impacting leafy green commodities and tightening overall supplies. Concurrently, European growers in the Netherlands and Belgium are anticipating a smaller-than-average endive crop this season due to rising production costs, further limiting air-freighted imports. Additionally, a prolonged heatwave in California and elevated cross-country truck freight rates are contributing to the firm market, suggesting continued pressure on pricing.

  • California low yields
  • Insect/disease pressure California
  • Smaller European crop
  • Rising production costs Europe
  • California heatwave
  • High truck freight rates
3 sources consulted

Written automatically from public sources on 2026-10-06. Our own quotes are the supplier's; the causes above come from the sources listed.

What is in the case

One case of red endive is invoiced as 5-7LB — the only pack size quoted this week, and the weight the supplier states on the pack.

Availability in New York

Year-round (coastal California ↔ Arizona/California desert rotation)

JanFebMarAprMayJunJulAugSepOctNovDec

Where it comes from

In October, our reference lists five origins shipping salads into New York: United States — California (Salinas / Central Coast), Canada — Quebec (greenhouse) and Ontario and Netherlands / Belgium (Witloof endive, air-freighted) appear in market reports for this category, and United States — New Jersey and United States — New York (Orange County, Long Island) on trade calendars only. Sourcing is documented at the salads level and applied to this item.

  • United States — California (Salinas / Central Coast)Apr, May, Jun, Jul, Aug, Sep, Oct, Novobserved for this category
  • United States — Arizona (Yuma) and desert California (Imperial Valley)Nov, Dec, Jan, Feb, Marobserved for this category
  • United States — FloridaJan, Feb, Mar, Apr, Maytrade calendar
  • United States — New JerseyMay, Jun, Jul, Aug, Sep, Octtrade calendar
  • United States — New York (Orange County, Long Island)Aug, Sep, Octtrade calendar
  • Canada — Quebec (greenhouse) and Ontarioyear-roundobserved for this category
  • Netherlands / Belgium (Witloof endive, air-freighted)year-roundobserved for this category
  • Spain (frisée, air-freighted)Jan, Feb, Mar, Apr, May, Jun, Jul, Augtrade calendar
  • MexicoJan, Marobserved for this category

Sourcing documented at category level (Salads) and applied to this product. Based on 10 sources · confidence: high

About Red endive

Salads, as New York foodservice buys them, cover three separate trades under one heading: field head lettuce (iceberg, romaine, green and red leaf), the chicories (Belgian endive, escarole, frisee, radicchio), and washed leaf blends sold ready to plate. Head lettuce follows the standard rotation our reference records — the California coast for most of the year, the Arizona and desert-California district through the cold months — and the handover between the two districts is when condition and price move most. Belgian endive is air-freighted in from the Netherlands and Belgium and frisee from Spain, which puts those lines on a freight-driven cost base rather than a field one.

Buying notes

Head lettuce is bought by count per case, chicories by the box or by head size code, and blends by weight, so two lines that both read "lettuce" are not the same unit and cannot be compared quote to quote. Several lettuces are also carried as a half case and a two-count, which is the practical way to trial an item before committing to the master case.

Frequently asked questions about Red endive

How much does red endive cost wholesale in New York?

Red endive is quoted at $46.00 / 5-7LB case in the week of October 5, 2026, the lowest wholesale quote we recorded that week. The quote covers one 5-7LB case, the unit the supplier invoices; we never divide it by a weight to publish a price per pound.

Is red endive expensive right now?

Against our own series, no reference price: over 53 weekly quotes red endive ranged from $31.95 to $65.00, averaging $43.39. Today's $46.00 / 5-7LB case is above that average. That compares this item to its own history, not to another supplier.

When is red endive cheapest in New York?

In our series the monthly average was lowest in July ($32.98) and highest in December ($55.00). That is one year of weekly observation from one distributor, not a seasonal rule — a single cold season or a freight event can move a month.

Where does red endive come from?

In October, our reference lists five origins shipping salads into New York: United States — California (Salinas / Central Coast), Canada — Quebec (greenhouse) and Ontario and Netherlands / Belgium (Witloof endive, air-freighted) appear in market reports for this category, and United States — New Jersey and United States — New York (Orange County, Long Island) on trade calendars only. Sourcing is documented at the salads level and applied to this item.

What is in a case of red endive?

One case of red endive is invoiced as 5-7LB — the only pack size quoted this week, and the weight the supplier states on the pack.

How much has the price of red endive moved this year?

Up 21.1% over twelve months, from $38.00 to $46.00 / 5-7LB case. The sharpest single week was 42.1%, in the week of October 13, 2025.

Are these the official Hunts Point prices?

No. $46.00 / 5-7LB case is the lowest of 53 weekly quotes we recorded from one distributor serving New York. The USDA publishes the official New York terminal market quotations; we link to them from our methodology page.

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